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Greg Martellotto

Speaker & wine industry strategist · San Diego, CA

Bio

Greg Martellotto has operated across every layer of the American wine business since 2002: founder & CEO of Big Hammer Wines, a national direct-to-consumer wine retailer; owner and winemaker at Martellotto Winery in Santa Barbara County; and importer and wholesaler through One Vine Wines. He has tasted and sourced wine across five continents for more than twenty years, and now speaks about where the wine business is going — DTC growth, digital strategy, brand positioning, and AI — as an operator with real data, not a theorist with a deck.

Signature talks

The Future of Wine Is Direct, Digital, and HumanBest for: Winery associations, DTC conferences

What Wineries Get Wrong About EcommerceBest for: Owners, marketers, DTC teams

AI, Wine, and the Next Great ResetBest for: Industry conferences, innovation panels

Why the Middle of the Wine Market Is Getting CrushedBest for: Executives, investors, associations

How to Build a Wine Brand People Actually TrustBest for: Wineries, marketers, founders

Formats

Keynotes and conference sessions
Panels and fireside chats
Workshops for winery and association leadership teams
Private executive tastings
The flagship: keynote + guided tasting, led personally

Why organizers book Greg

Operator credibility: founder of a national DTC wine retailer, winery owner, importer
20+ years and 100,000+ wines of tasting and sourcing experience
Speaks to the future of the business — ecommerce, AI, consumer behavior — with real numbers
Smart and fun: industry insight without the pomp

Contact

hello@greguncorked.com · greguncorked.com — available for keynotes, panels, workshops, private executive tastings, and association events.