For wineries · associations · trade agencies · investors

I help wineries solve
expensive growth problems.

Most consultants study the US wine market. I operate in it daily — as the founder of a national DTC retailer, the owner of a Santa Barbara winery, and an importer who lives with wholesale friction. You get the candor of someone who writes purchase orders for a living, not an 80-page deck.

Parliamo italiano? Volentieri.

Request a Consulting Fit Call Send Greg Your Challenge

Who this is for

Producers

Wineries stuck below their DTC potential

Good wine, real fans, flat direct revenue. The gap is strategy and execution, not the juice.

Owners & GMs

Owners weighing the next big bet

Ecommerce, club, ads, AI, wholesale, or a brand refresh — which investment actually moves the number, and in what order.

Regional bodies

Associations that want an operator's view

Consorzi, associations, and trade agencies that need practical market perception and program design — not another perception study.

Capital

Investors evaluating wine assets

Diligence and turnaround perspective from someone who knows what a winery's numbers should look like — and why they usually don't.

Problems Greg helps solve

DTC underperformanceTraffic, conversion, and repeat rates below what the brand deserves.

Weak email & SMS revenueA list that exists but does not sell.

Confusing brand positioningNobody can say in one sentence why your winery matters.

Wine club stagnationStructurally lazy clubs: churn up, sign-ups flat, no reason to stay.

Tasting-room overrelianceFine when the parking lot is full. A problem when it is not.

Wholesale / DTC channel conflictDistributors and direct sales stepping on each other.

AI adoption without chaosUsing AI to move faster without losing the human voice.

Turnaround strategyUnderperforming or distressed wineries that need a clear path.

Engagement formats

Outcomes first. Fees discussed on the fit call.

Strategy diagnostic

A focused 90-minute session on your numbers and your bottleneck, benchmarked against live DTC operating data. You leave with priorities, not homework.

Monthly advisory retainer

Ongoing operator-in-your-corner: pricing, campaigns, club design, channel calls, and the discipline to execute this vintage — not someday.

Board / advisor role

A buying-side, DTC-native voice in the room for wineries and wine businesses making capital and strategy decisions.

Leadership workshop

A working session for your winery leadership team — positioning, DTC economics, and AI, translated into your own numbers.

Association education session

Practical, current-market education for consorzi, associations, and trade agencies — grounded in this quarter’s retail data, not last year’s report.

Start here: request a consulting fit call or describe your challenge in two paragraphs to hello@greguncorked.com. Traveling? Ask Greg Uncorked below — it takes the brief and Greg follows up personally.